PRLog (Press Release) –
Sep 23, 2009 – Los Angeles, CA: Dark Matter LA has announced its public launch at a PopUp Shop and pool party hosted by Los Angeles retailer, Apartment 3. The event, which is to take place on Tue, Sept. 29 from 9PM to 2AM, is another installment of the popular Night Swim parties, hosted at Hollywood’s swank Roosevelt Hotel (7000 Hollywood Boulevard).
The line of precision cut plexiglass necklaces with antiqued nickel hardware, which made a soft launch in August 2009 to editors and stylists at LA’s Archive Agency, has already gotten on the radars of tastemakers and fashion insiders. London’s newest and most impactful resource for creative newcomers, Not Just A Label, was one of the first to showcase the brainchild of designer Jon San Nicolas in an exclusive online shop curated by fashion icon, Amanda Lepore.
Dark Matter LA has garnered attention on numerous fashion blogs around the world, most notably, Dirty Flaws, which has hinted at representation in their upcoming online shop. Being featured alongside the iconic collections of Rick Owens, Masion Martin Margiela, Dior Homme, and relative newcomer Gareth Pugh, has been an honor for San Nicolas, as he cites all of the aforementioned designers as inspiration.
Pieces from the premier collection will be available for purchase on site at the event, alongside other featured designers Brigid Catiis and I Heart Juliet.
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