PR Log (Press Release) –
Jan 21, 2010 – A brand that’s made the history books, the story of Ray Ban goes back to 1937 when it was introduced to the United States Army Corps. Taken over in the nineties by the Luxottica Group for a reported $1.2billion, the brand has since gone from strength to strength.
With an uber cool image that easily transforms into sporty, action or sexy, it’s not surprising that Ray Ban has become one of the most exclusive yet highly popular brands today. Sightdirect, the leading online supplier of sunglasses know this only too well and present a unique collection from Ray Ban guaranteed to make you stand out from the crowd.
Sight Direct are happy to report that the Original Wayfarer is back! Hailing from 1952, this super cool pair of fifties style sunglasses is available in a number of colours including black, tortoise, tortoise brown, tortoise grey, red on black, camouflage on green, light tortoise with crystal brown amongst many others!
The classic styles continue with the Rayban 3025 Aviator - the first pair of sunglasses ever made by the company for second world war fighter pilots. Available in silver, gold, black, gold and polarised green and gold with pink - this fabulous set from Ray Bans is enough to turn heads whatever the occasion.
Ray-Ban Daddy-O Oval wrap are also a firm favourite. Sleek, sophisticated and versatile, you can wear this fabulous pair of simple, no frills sunglasses on the beach, out shopping or simply relaxing on holiday under the rays of the winter sun. Or, how about the iconic Ray-Ban Wayfarers for the ultimate in geek chic?
Known for its cutting edge selection of designs, Sightdirect is loved for its competitively-priced range of top brand sunglasses. From Ray-Ban, Arnette, Block, Rudy Project and Dirt Dog to SunWise, Dragon Optics, Electric Visual and Oakley Sunglasses - it’s an ever-expanding collection of brands that will continue to inspire new styles and looks. For Ray Ban devotees attached to a pair they can’t throw away, the company also offer a Ray-Ban repair service, offering series of spares and parts for the revered brand.
The company’s product portfolio also includes a wide range of specialist products such as ski goggles, sports rx, motocross goggles as well as sports prescription sunglasses. Meanwhile, those attached to an old pair, will be pleased to hear that as well as specialising in Ray Ban Repair and Oakely Repair, the company also stock sunglasses parts and spares that include tips, nose pads, lens kits, cases as well as replacement side arms.
To shop the new collection of Ray Ban sunglasses visit www.sightdirect.co.uk or follow them on Twitter www.twitter.com/sightdirect
Editor’s Note: Sightdirect is represented by search engine optimisation agency, AppleJupp Media. Please direct all press queries to Rebecca Appleton. Email: rebecca@applejupp.com or call: 01623 600666.
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