PR Log (Press Release) –
Nov 28, 2009 – Movies have always held a special place in the lives of many people. People of all ages find a common ground in this platform. Young and old, male or female, Cinemas have a pan-India popularity. According to unofficial estimates available in January 2001, the Indian film industry has an annual turnover of Rs. 60 billion (approximately US$1.33 billion). The sheer volumes of people who crowd Indian cinema halls every Friday is enough indication as to the popularity of Indian cinemas.
Movies have retained their same old charm right since the days of small theatres. Movie-viewing at the cinema halls briefly lost their glow during the early 90's when Cable TV made many people sit in their home and watch their favourite movies. Multiplexes have helped change movie-viewing big time.
The next logical step in movie-viewing has been to take movies right into the drawing-room of the audience, legally. BIGFlix is the outcome of the Anil Dhirubhai Ambani Group’s vision to source and deliver premium home entertainment content to the consumer within the convenience and comfort of his home. The consumer will have the choice to watch his favourite movie from over 20,000 titles.
Gifts are an inseparable entity to every Indian. Gifts and the art of gifting have an innate ability to bring two people close to each other even though they are miles and miles apart. Gifting shows how much a person loves showering love and affection on the person he/she admire, loves and cherishes. Internet has made the entire process of gifting much more easy and dynamic. GiftsToIndia24x7.com has combined these two ideas and introduced BigFlix Gift vouchers. They allow senders to treat their loved ones with movies that they want their loved ones to see.
Gifts have evolved and and now this gift voucher can be used for anyone. Gifting your brother who has just completed his examinations can just be perfect for making him happy. It can also be perfect for making your husband's birthday memorable as the voucher will entitle him to catch up on some blockbuster action-packed hollywood movies. According to company officials the company endeavours to reach out to all age groups across the Globe, as an entertainment hub providing cutting-edge, world class entertainment. The vast, ever-expanding libraries of home entertainment at BIGFlix encompass the worlds of movies and TV Shows across languages and genres to satisfy movie-buffs of varying caliber. The CEO of GiftsToIndia24x7.com, Mr Amit Desai says, "Introduction of BigFlix gift vouchers will give the customers an opportunity to give their chosen ones a memorable movie-viewing experience ."
BigFlix is present in Ahmedabad, Bangalore, Chandigarh, Chennai, Delhi NCR, Hyderabad, Indore, Kolkata, Mumbai and Pune.
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